Ana Castela: How the Sertanejo Cowboy Became a Marketing Phenomenon

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Ana Castela, known as the "Boiadeira" of sertanejo music, not only dominated the stage in 2024, but also consolidated her presence as an advertising phenomenon. Her authenticity and closeness to the public made her one of the most sought-after personalities by brands in Brazil. In this article, we explore how Ana transformed her musical career into a marketing machine, highlighting strategic partnerships, digital engagement and her innovative vision.


Ana Castela - TikTok Awards

From the Field to Advertising: Ana Castela's Successful Partnerships

In 2024, Ana Castela starred in several major advertising campaigns, gaining space in various sectors. One of the biggest highlights was her partnership with Vivo , where she represented the brand in a romania telegram lead regional campaign focused on agribusiness. The goal was to connect with the rural public, highlighting connectivity solutions for producers. The campaign not only reinforced Vivo's positioning as an ally of the countryside, but also strengthened Ana's image as a legitimate representative of this public.


Another notable partnership was with Ipiranga gas stations , where Ana starred in a series of advertising campaigns that explored her authenticity and charisma. This association with a brand with national reach further increased her visibility in the advertising market.


Additionally, Ana was named ambassador for the skincare brand CeraVe in Brazil. Her skincare routine was shared on social media, creating an even stronger bond with her audience, especially among young people and women interested in personal care.



Digital Strategy: Ana Castela's Secret to Engagement

Ana Castela's marketing strategy is a case study for brands and influencers. Her presence on social media, combined with authentic and personal content, is one of the pillars of her success. Ana connects with different audiences, from rural areas to urban children and young people, creating content that generates identification. To better understand this approach, it is worth checking out Amper 's article , which highlights how her authenticity has been the basis for generating engagement.


One of the factors that most contributed to Ana's engagement was her ability to include children in her work. According to Correio Braziliense , she became an icon for children by presenting light lyrics and a charismatic personality, ensuring a diverse audience.



Expanding Horizons: The Impact on Music and New Projects

Ana Castela has not been restricted to advertising. In 2024, she released her first gospel single, " Agradeço ", which quickly reached second place on Spotify Brazil's TOP 50 Viral . This foray into new musical genres shows her versatility and ability to reinvent herself.