Casper, a mattress retailer, is launching a social media campaign. For the target market, the campaign started with an audio playlist that helps them sleep better.
The best part of the campaign was that the brand launched the playlist on its Facebook page as a magical list of meditations and sleep stories that will help you slow down and fall asleep.
In addition to Facebook, the brand also uses conventional social media such as Instagram and Twitter to promote its playlists. Moreover, the brand not only published the playlist on IGTV and YouTube, but also on music streaming services such as Spotify, making the campaign unique.
9. Tiktok: Get started on TikTok
TikTok’s professional campaign, It Starts On TikTok, launched in the UK in September 2020. This campaign highlights the experiences of users who start using the platform every day and showcases the diverse and engaging content they create.
The “It Starts With TikTok” campaign aims to showcase the diverse and engaging content that users create on the platform. The campaign illustrates the app’s variety of content and creativity by highlighting the kuwait phone number library experiences of people getting started on TikTok. Whether showcasing talent, sharing stories, or expressing creativity, “It Starts With TikTok” emphasizes the platform’s ability to bring diverse experiences and perspectives to life.
10. Twitter: If you dream it, tweet it
Believe it or not, Twitter is the place where your manifestation can become a reality. From Demi Lovato to Issa Rae, they have achieved their dream life on Twitter. With this in mind, Twitter coined the phrase and launched it as a marketing campaign: If you dream it, tweet it.
This Twitter social media campaign encouraged people around the world to share their dreams and manifestations with their followers on the platform.
11. Bombs - “Bombs Returns”
Bombas is a clothing and socks brand that focuses on comfort and launched their “Bombas Gives Back” campaign. Bombas created exclusive social media content that included information and stories with lived experiences and education about homelessness. Their content was developed to look surprising and shareable to further drive conversation.
12. Everlane — “Know Your Factories”
Everlane is a sustainable clothing brand that strives to be honest about its processing, production, and pricing. Their “Know Your Factories” social media campaign shows their audience how their garments are prepared in factories and who the people behind the production are. The campaign included videos and photos that showcased factory workers and their stories, helping the brand establish honesty and transparency within its brand value.
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