For example, to successfully enter the Hispanic scenario

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Take a look at the topics we will cover: What Are The Particularities of International Content Marketing? 5 Mistakes You Should Avoid In International Content Marketing 4 Pillars Of An International Content Marketing Strategy Final Thoughts What Are The Particularities of International Content Marketing? Content Marketing is a methodology based on a close relationship with the public. Its main priorities are to generate engagement and qualified leads. If you want to use the strategy as the pillar of an international marketing plan, it is necessary to understand the new market’s particularities and essential aspects.


Cultural Characteristics In international marketing, culture covers all the ideas, perceptions, traditions, and viber phone number list customs that shape the people of a given region or country. Therefore, if this factor and its differentials concerning other markets are not fully understood, it is impossible to establish a link with the target audience, represented by the buyer persona. One of the best practices to understand and value the cultural characteristics of the target market is to employ local talents.


, Rock Content included its production flow with dozens of content creators who have Spanish as their native language. Those professionals were guided by other experts (also native speakers) from Rock’s team in Mexico — the country the company chose to start its internationalization. At the same time, these freelancers and professionals are supported by hundreds of Content Marketing experts in Brazil, the company’s home country.