What is the difference between retargeting and behavioral targeting?

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Retargeting targets users who have already interacted with your brand (e.g., visited your site), to bring them back and convert them through personalized ads. Behavioral targeting , on the other hand , relies on users' browsing habits or interests, even if they haven't yet interacted with your brand, to serve them relevant ads.

What is the difference between retargeting and remarketing?
Retargeting uses online ads to retarget website visitors on other platforms belgium email list
through cookies or pixels. Remarketing , on the other hand, focuses on reactivating customers or prospects through channels like email or SMS. Both aim to engage an existing audience, but with different approaches .

What is the difference between retargeting and contextual targeting?
Retargeting targets users who have already interacted with your brand, showing them personalized ads based on their past behavior. Contextual targeting , on the other hand, displays ads based on the content of a web page (e.g., a travel ad on a travel blog), without taking into account the user's history.

How to do retargeting?
To do retargeting , install a tracking pixel or cookies on your website to collect visitor data. Then create targeted ad campaigns on platforms like Google Ads, Facebook Ads, or LinkedIn Ads, personalizing ads based on user actions (e.g. pages visited, products viewed). Adjust your audiences and messages regularly to maximize engagement and conversions.