Outdated requirements for development and quality control

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Most analytics companies have vague and varied definitions of mobile devices, and the heterogeneity of the segment reduces the value of the data.

Imagine using demographic information from an organization that does not classify tablets as mobile devices, and another that does. How realistic is the result of determining the traffic coming from the target audience? The answer is obvious.

During the audit of an Internet colombia mobile phone numbers database resource, specialists encounter the problem of displaying pages.

This factor needs to be double-checked because incorrect playback increases the number of bounces and makes it difficult to rank the bands (and therefore the entire site).

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Development, optimization, and quality control specialists should check the work of templates and new pages on all possible devices, including tablets and phones on Android and iOS. It is recommended to test the Internet resource on a Blackberry, although this is not always useful.

When checking your site's mobile optimization, consider a number of other factors. Before you launch your project, check on all the above-mentioned devices:

user agent detection (redirection to the required target pages). Google recently published requirements on the need for correct redirection (separately for desktop and gadgets);

display and operation of content and navigation, correctness of their formatting and compliance with page size;

correct reproduction of audio and video elements;

geolocation operation of various smartphones;

operation of AJAX and JavaScript elements;

correct display of advertising and its tracking by analytics.

There are other redirection-related issues that you may encounter when optimizing your mobile site. These are not mentioned by Google and are quite difficult to detect.

Google

When conducting an audit, specialists often encounter the problem of correct URL parsing after redirection from a desktop page. This happens when the URL structure of a separate version of a resource is based on standards other than the main site.

To identify the shortcomings, find a deep page on your Internet resource (with a large number of parameters) and follow it from the search results. If there is a parsing problem, a 404 error notification will appear or a redirection to the main page of the version intended for gadgets will occur.

Errors are signs of low resource quality and increase the number of bounces. They can be prevented by reflecting the URL structure of the desktop site with links.