Customer VOICE: Cosmo Group's "on-site capabilities"

[ishanijerin1]

Have achieved 2 million downloads in one year since app renewal
Cosmo Oil Marketing is a core company of Cosmo Energy Holdings and is primarily involved in selling fuel oil both domestically and overseas.

While maintaining the nationwide network of Cosmo Service Stations (SS), they are supported in their activities as SS that support the local community.



In this interview, we spoke with Fujimoto Kazuomi, current Kanto Branch Manager, who was in charge of promoting the app from the app's renewal in August 2019 until March 2020, and Kuwahara Koichi, Head of Retail Systems in the Retail Department, who has been in charge of promoting the app since April as the manager of three groups in the Retail Division.



From the left, Mr. Koichi Kuwahara, General Manager rich people database of the Retail Systems Division, Retail Department; Mr. Kazuomi Fujimoto, General Manager of the Kanto Branch; and Mr. Kazunori Hata, General Manager of the Car Life Square Business Group, Retail Department
(For the group photo only, masks were removed after infection control measures were taken.)



table of contents
Realizing a one-to-one approach tailored to each individual customer through agile development of apps
We aim to create connections with more customers and support their home life beyond just their car life.
By making full use of real-world and digital strategies, we achieved 2 million downloads per year and an active rate of 70%
Cosmo Group's on-site capabilities, cultivated through patient explanations and education
Be loved by customers through apps and service stations
Realizing a one-to-one approach tailored to each individual customer through agile development of apps

--What made you choose iRidge?

Fujimoto: The reason we decided to renew the app was that we wanted to change our sales promotions to an individual approach suited to each individual customer.
For example, we had previously offered uniform discounts to everyone through newspaper inserts and in-store flyers, but we felt that going forward we needed to take a one-to-one approach tailored to the frequency with which customers visit the store and how often they purchase. We made the decision based on the fact
that iRidge's "FANSHIP" made this possible, and that agile development* was possible, making it easy to add features and make modifications with an eye to the future.
Another deciding factor was the sense of trust that comes from their extensive track record in app development and support.