How to Speed ​​Up the Ad Markup Process

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In order to facilitate and speed up this process, Google suggests using the official URL Composer generator , which is suitable for creating a link, taking into account all the necessary parameters. Yandex.Metrica is a special service that is presented in sufficient quantity on the Internet.

How to track tags in Google Analytics and Yandex.Metrica
In Google Analytics, you can analyze each of the parameters using one dashboard. Here is a short instruction on how to set it up:

Select the tab "Traffic sources" ———> "All traffic" ———> "Source/Channel"
In the “All Campaigns” tab, you can see the parameters and select switzerland mobile phone numbers database one of them: “Campaign”, “Source” or “Channel”

When evaluating and measuring traffic coming from social networks, the most important tool in Google Analytics is the Source/Channel tab, where you can open up more data for processing. In Yandex.Metrica, you can use the toolbar. To do this, follow this path:

"Reports" ———> "Standard Reports" ———> "Sources" ———> "UTM Tags"


In the UTM Tags section, advertisers can get the following information: which social network the user came from, how much time they spent on the site, the bounce rate, etc. This will help in making a decision on further promotion of the product using a specific advertisement.

This is important to know
Google Adwords offers the automatic target URL tagging feature , which will automatically “put” UTM tags in all links of advertisements and transfer the most detailed information to Google Analytics. All other advertising campaigns that are not conducted through Google Adwords, but are planned for tracking in Google Analytics, must be tagged with UTM manually.

In essence
The success of promoting a company/product in the Internet environment depends on how correctly the advertiser measures the contribution of social networks to the effectiveness of the marketing strategy. He must be prepared that collecting information about the traffic coming to the site manually or automatically is a long and painstaking process. But only this approach will make it possible to fully assess the effectiveness of the advertising campaign in social networks.