The creative director of the MTM-Moscow studio thinks the same:

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Many people are irritated by the abundance of hashtags, but most business representatives believe that they are necessary for promotion. However, it is important to remember that it is not the number of hashtags that matters, but how accurately they correspond to the topic. Vague concepts such as #love, #summer, #cute are unlikely to attract the clients you need. Hashtags should clearly indicate what you do - baking, photography, or wedding planning.

"Yes, hashtags really do help, but not follow for follow, but some bulgaria mobile phone numbers database closer to life and business, for example, I'm a bride, looking for a planner, wedding in Moscow. You need to put what the target client will type in when searching," says Maria Semiletova, head of the wedding planning studio MUHA Wedding .


"The hashtag tool is very effective at the first stage of creating an account. However, I would advise not to get carried away with an excessive number of hashtags under photos and videos. It is much more effective to come up with an original and "sonorous" set of tags (from 3 to 5), with the help of which you can correctly position yourself among competitors and partners," advises Maxim Morozov.



And one more piece of advice from the professionals: put hashtags not in the first comment, but in the second.

"Hashtags help if they are chosen correctly. But they should definitely be placed in the second comment, not the main one," says Andrey Rudkov.

According to Tresh Store co-founder Alena Kiknadze, hashtags are not needed for promotion, but to help users find the product they need in the company's account:

"Personally, I am against a bunch of hashtags. Firstly, it doesn't really work, and secondly, it irritates many people. It is much more interesting and correct to make your own hashtags on a specific topic and by clicking on it, the client will be able to see the whole range of products on a particular topic specifically from you. But using a hashtag to attract new clients is a very complicated story."