The potential of apps to make amusement facilities even more enjoyable

[ishanijerin1]

Mr. Kodama: Originally, the amusement facility (game center) business was a difficult area for companies to differentiate themselves from one another. Up until now, our company has been working to acquire fans by offering benefits through paper membership cards, but paper cards have issues with portability and the difficulty of returning benefits to customers.

In addition, many customers still play with cash, and moj database there were challenges in terms of data collection. We thought that by utilizing the app, we could understand our customers more deeply and take measures to acquire more fans.






--What is the current state of the amusement industry and Taito's amusement business?

Kodama: The amusement (game center) industry has been recovering for the past few years, but is still on a gradual downward trend.

Currently, we are working to expand our entertainment offerings by developing new facilities such as "EXBAR TOKYO," which combines food and entertainment, and "NOBOLT," which combines sports and entertainment.

On the other hand, in our main amusement center business, we are seeing an increase in new customers at large facilities operating across multiple floors. In this environment, we are excited about the potential of apps as a tool to make amusement centers even more enjoyable.

-- For example, with crane games, I imagine you must have unique knowledge and know-how in designing the difficulty level to make people addicted and the prizes that are sure to entice players, but what is that actually like?

Mr. Kodama: The maximum price for prizes is set by law.

The tricky part is finding the right level of difficulty for the price, so that we don't incur a loss and customers can go home with a prize with a smile on their face.

Mr. Kosaka and Mr. Sato have the know-how in this area.




Mr. Kosaka: Some stores are popular with children, while others have a more diverse clientele. The customer base varies from town to town, so each store keeps an eye on its customers and tries to find ways to make their store the most enjoyable experience possible.

Even the same crane game is placed differently at each store, so you may find different ways to enjoy it by playing at different stores.