These extras can make all the difference

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Just because a consumer is part of your loyalty program, it doesn’t mean they’re not shopping around. Reaching out earlier keeps you top of mind so they turn to you before they check their gift list twice. Even if your loyalty program rewards and enticements don’t kick in until Cyber Week (which is when most consumers plan to do their holiday shopping, according to our research), give loyal shoppers a sneak peek of what’s ahead.


Send personalized marketing messages in the channels your shoppers prefer jordan phone number data to alert them to what’s coming, so they bypass your competitors’ offers, confident in the value you’ll deliver later in the season. In addition to discounts, offer them exclusive perks. Make sure your loyalty program delivers the best value exchange possible, offering rewards that make shoppers feel they’re getting more for their money. For example, give loyal customers the VIP treatment by providing early access to products and sales, faster shipping, free gift wrapping, convenient return options, no-charge alterations, and skip-the-line entry.


To budget-conscious holiday shoppers considering purchase decisions based on price. (Back to top.) Use generative AI for one-of-a-kind campaigns Holiday shoppers are inundated with emails, texts, app notifications, and social media advertising. Your retail data strategy needs to capture their attention with intelligent messaging that’s personalized to their needs and interests. Focus your retail data strategy to catch the attention of an in-store shopper at the moment of decision-making.