UGC: The Simplest and Most Effective Way to Boost Your Marketing

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Digital Marketing , Posts About Social Media and Networks , Posts About Online Advertising
Every company that invests in digital marketing and wants to sell more needs to pay attention to user-generated content ( UGC). After all, using this type of content can be the most effective, cheapest and fastest way to reach your target audience.

As the name suggests, UGC is nothing more than content generated by the user themselves, in this case, by your own consumer. For example: when someone reviews your company on Google, or shares a video using your product on TikTok, or checks in on Instagram inside your establishment; all of this is user-generated content.

Nowadays, consumers or potential consumers no longer receive advertising passively from companies. They create content through videos and photos of your product, give feedback on their experiences, ask zalo database and share their consumption moments on social media. In short, many people are generating free content about your brand on the internet, which your marketing team, if they are attentive, can take advantage of.

The question is: how can your company find and use this authentic content? Is it possible to encourage this type of action in users? See how to use UGC in your communication and the advantages of content generated by the consumer themselves.

What are the types of consumer generated content (UGC)?
There are several types of content that users can generate about your brand in the virtual world. Both for good and for bad. Therefore, it is important to closely monitor content on Google, social media, your company's official channels, Reclame Aqui, and review sites and apps that your target audience usually uses.

Here are some of the main types of content that users tend to generate about brands on the internet:

1 – Evaluations
There are several channels through which consumers can leave reviews about their experiences with products and services, whether positive or negative.

The most common ones are Google and Facebook, which allow people to rate companies and leave a comment. However, there is also Reclame Aqui, as well as e-commerces and marketplaces (if your product is being sold on them).

These reviews often have a big influence on people’s purchasing decisions, as they are authentic and written by people who have already had some experience with your brand. They also serve as a good barometer for measuring your customers’ satisfaction. So, be sure to keep an eye on them.

AutoHub customer reviews on Google, all 5 stars.
2 – Publications with your brand
Another very common way for the public to generate content is through social media posts mentioning your brand. The consumer can simply share a photo or video tagging your company profile, mention it with an “@” in the caption or use a hashtag that you usually include in your posts.

Typically, social media always sends a notification when someone tags your company profile in a post or story. Just keep an eye on mentions to find out what people are saying about your brand and use that content in your communication. You should also monitor the main hashtags used in your posts.

Post made by an Instagram user showing a Dover Roll product
3 – Check-ins
Social networks like Instagram and Facebook also allow you to add your location to posts or stories, including when the person is in an establishment.

If you own a bar, restaurant, store, or other physical business that customers visit frequently, it's always a good idea to keep an eye out for notifications of people checking in, especially when your business is hosting an event.

Another way to see if someone has listed your business as a location on Instagram is to search for your business name in the search bar and go to the “Locations” tab.

Post with Instagram user checking in at Dinamicar
4 – Interactions with the brand
UGC can also manifest itself in simple interactions between the target and the brand on social media and on your blog, such as sharing posts you have published, comments and inbox messages.

These interactions are important so that you can understand your audience's concerns and doubts, as well as expand your brand, since each share made further increases the number of people to whom your publication will appear.