Growth Hacking vs Brand Building

[surovy18]

How much do you know about chess? Here's what little I know:

You cannot win games consistently against a wide range of players if you only focus on elegant, moving play, or if you focus exclusively on the endgame from your first move.

You also can't win games consistently if you only worry about the next one, two, or five moves and killing your opponent in them.

The same applies to basketball and winning the tournament esinc email list compared to this quarter. Or a boxing match and the subsequent punches.

This is how the same principle applies to brand building and growth hacking.

Committees
Growth hacking and brand building seem to be largely seen as antithetical. Here’s why.
The definition of Growth Hacking
The definition of brand building
How brand building and growth marketing are at odds with each other
What Most People Get Wrong About Branding and Growth Hacking
Building a brand
Growth Hacking
Why Brand Building and Growth Hacking are actually two sides of the same coin
How to create synergy between your growth hacking and branding efforts
Examples of companies built to greatness through Brand Building X Growth Hacking
The highest level of sustained growth, innovation and brand management.
Are you looking for ways to improve and strengthen your brand?
Growth hacking and brand building seem to be largely seen as antithetical. Here’s why.
Growth Hacking and brand building seem to be largely seen as antithetical. Here's why
To see the differences and similarities, let's first clarify exactly what we are talking about when we say "Growth Hacking" and "Brand Building."

The definition of Growth Hacking
By Sean Ellis and Morgan Brown, who coined the phrase:

"A rigorous approach to driving rapid market growth through high-velocity, multi-functional experimentation."


According to Ellis and Brown, the core elements of Growth Hacking are:

A cross-functional team that combines marketing and technical product development skills.
Use qualitative and quantitative data to gain insights into user behavior and preferences.
High-paced testing and the use of rigorous metrics to evaluate and act on results.
Growth hacking is not just a process for marketers. It can be applied to product development and continuous product improvement, as well as growing an existing customer base. The goal is to quickly test ideas that can improve the customer journey, replicate and scale ideas that work, and modify or abandon those that don’t before investing a lot of resources.