Autotargeting works differently in search and in YAN. In networks, autotargeting is primarily based on known information about the user and secondarily on the subject of the site.
In search, autotargeting shows ads for queries that are close in meaning to the topic of the ad a large number of low-frequency queries that are difficult to foresee and collect manually. Usually, some of these queries are unique and do not get into WordStat, from where a specialist could pull them out.
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Why do experts choose keyword targeting, despite the fact that autotargeting is more convenient?
Despite the advantages, autotargeting has a number of significant disadvantages:
Therefore, it takes into account
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