What is HubSpot Marketing and how does it work?

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HubSpot Marketing is a platform created to help “companies looking to increase traffic, convert sales opportunities, and attribute ROI with determination.” According to its own page, “it allows you to create, automate, measure, and optimize all your online marketing in one place.” In other words, it centralizes and improves the digital marketing management of any brand or company.


What actions does HubSpot marketing allow you to find investor through investor database perform easily and automatically?
There are a number of actions focused specifically on inbound marketing that will be very simple with the use of this tool.

Create blog posts that are easy to search
You will receive SEO recommendations to make your posts much more attractive to both readers and search engines. Creating blog posts that really help you position yourself and keep your visitors or customers informed and satisfied is very important, since it is the qualified traffic that enters your website and then transforms into conversions and sales.

Design landing pages without the help of experts
It allows you to create landing pages quickly and easily, showing you how to improve them in terms of SEO and design to obtain conversions.

Schedule automated email campaigns and workflows
Taking into account the customer's purchasing cycle is very important when implementing inbound marketing , which is why HubSpot Marketing helps you create the path that the lead will take to nurture it until it becomes a loyal customer. You can schedule specific email marketing campaigns based on the segmentation of your data and the maturity stage of the lead.

Personalize every experience with dynamic content that changes based on a customer's context
Depending on where the customer is in the inbound marketing process, you can create dynamic content that encourages them to take the next step. The tool allows you to work on this strategy using automation technology.

Free version
With the free version, you can create sales opportunity flows by inserting forms on your website, so you can easily collect leads and manage them from the application. You can also integrate the data from your database into other applications and obtain basic reports. It works if you want to try the tool and if you need help when collecting your leads.

Paid version
For $50 per month, you can access the paid version, which includes detailed reports on your comprehensive digital marketing strategy: performance of blog posts, landing pages, website, emails, social media, web analytics, etc. You can also manage and automate the sales funnel and add the aforementioned widgets to your free account. Now, if you are going to make this investment, it is best to have staff who work specifically on your inbound marketing strategy, since HubSpot marketing can really help you increase your qualified traffic and sales, but only if it is used to its full potential.

How does it work?
You should add the widgets that you find interesting to your dashboard, so that you can have all the analytics you need in one place. Then, you will configure your website and apply the necessary forms according to your inbound strategy. There are many automated options, such as integrating the databases of your email sending application. This is done automatically when you provide your account data. You should also configure your leads' workflows in simple steps, which should correspond to your inbound plan, depending on how you will direct your visit