7 steps to learn how to navigate HubSpot's Marketing Hub tool

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Do you want to get the most out of HubSpot's Marketing Hub? Do you need a tool to facilitate all of your business's inbound marketing processes?

Whatever your answer, you need to know how Marketing Hub works. You've probably heard the name HubSpot before , and this tool and all the features it offers are the number 1 choice for hundreds of companies worldwide.

Navigating a new tool and getting familiar with its features can seem like a daunting twitter database task, so today we're going to explain where to start so you can become the HubSpot expert in your organization.

If you are interested in Marketing Hub, are just starting to use it, or want a refresher on the capabilities it offers, then I have the perfect information for you.

Keep reading!



HubSpot's Marketing Hub: What It Is and How It Works
It can sometimes be difficult for marketers to access multiple point solutions or keep track of different marketing campaigns when switching between different tools, as it can lead to wasted time and unproductive marketing. However, this doesn’t have to be the case, as there’s a simple solution that combines a wide range of functionalities in one place: HubSpot’s Marketing Hub.

HubSpot Marketing Hub is a complete digital marketing solution that integrates customer relationship management (CRM), email marketing, and campaign automation. It's scalable and has a wide range of features and capabilities. All of your marketing tools and data are available and easy to use within the platform, ensuring you're productive, saving valuable time, and getting the right context to deliver a personalized, unique experience to each customer.

The software can be used to track and measure all online activities such as blogging, email marketing, and social media marketing. It can also be used for creating landing pages and calls to action (CTAs) on web pages and offers users SEO tips whenever they are writing something. Additionally, it acts as a content management system that allows users to update their website content, optimize the site for search, adjust the site for mobile, and customize the website to cater to each user’s preferences by using the smart content tool.

HubSpot Marketing Hub consists of a free version and three purchased tiers: Marketing Hub Starter, Professional, and Enterprise.



7 steps to move well through Marketing Hub
1. Get to know HubSpot
HubSpot does a fantastic job of giving customers the information they need to understand how to use the platform.

Take advantage of the training -- it's free -- to familiarize yourself with the HubSpot tools that are now at your disposal.

HubSpot offers free online training and certifications , videos, workbooks, and quizzes to test your knowledge. Certifications cover both software mastery and marketing and sales concepts, such as inbound marketing. Requiring your marketing staff (and yourself) to be certified is one way to ensure they can get the most out of your investment. Here's a partial list of HubSpot Certifications (and yes, they're free):

Email Marketing
Inbound Marketing
Growth-oriented design
Social networks
HubSpot Marketing Software
You now have tremendous marketing power at your fingertips. If you don't know what you can do, you'll never maximize your HubSpot investment.