What music is heard in creative agencies?

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In this second edition of Holded Magazine 's Playlist , agencies tell us what music they listen to and whether it is part of their creative process.
After asking consultancies what music they listen to, it's time to dedicate a Playlist to creative agencies. Do they get inspired by music? Do they listen to it during or after work? Will their references be as crazy as some of their projects? All the answers below.

Music and creativity are often linked. Maybe it is because we imagine the jamaica phone number list we like and what inspired the artists behind them. We hear melodies, lyrics… and we understand it as a creative achievement that often escapes the average person. In short, music inspires us, helps us imagine, takes us to places, to places, to moods …

…And that is precisely what agencies often aim for in their projects . From the largest campaigns to the smallest actions (street posters, online ads ), they seek to transport us to a specific place. And no, I am not just talking about driving us to stores to buy what is advertised (that too), I am referring to the fact that they try to connect with something that we carry inside .

That is why, in this second edition of The Playlist , the absolute protagonists are the creative agencies. What music do they listen to? When? Where? Why? In addition, we will be able to check if what some studies suggest about the relationship between music and creativity is true or, on the contrary, as in the case of the ' Mozart Effect ', we are facing possible rumors. Shall we find out together? Press play…