Tips for integrating Hubspot with your Prestashop ecommerce

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Having a qualified sales team is crucial to transform a potential customer into a final customer, especially when we talk about an online store. Since we do not have direct and personal contact with customers, it becomes a determining factor to know the needs of our potential customer and provide them with all the solutions they need.


For this, a well-stocked database will be our best ally, which is why we bring you one of the best solutions in the form of integrating HubSpot with your ecommerce in Prestashop.

Do you want to discover how this integration works and all its benefits?

We tell you everything here!



How does HubSpot work?
HubSpot is an inbound marketing and sales software that helps businesses attract visitors, capture leads, and amazon database build customer loyalty. It's a cloud-based platform, so all your data is synced across teams and devices, while updates are instant and automatic.

Hubspot CRM is a program that provides your sales team with the information and tools they need to adapt to your current sales process.

The platform organizes contact, business and sales opportunity information, as well as every interaction across multiple channels: website, email, phone calls or social media, among others. It is the ideal solution to accelerate your company's growth and achieve your business goals.



Best HubSpot features for your Prestashop ecommerce
HubSpot's CRM has the best tools to make each stage of the sales process more efficient. Below, we'll go over some of HubSpot's CRM features so you can start optimizing your sales process and improving your relationship with your customers:

Contact List: You can save information about each of your contacts, including their name, email address, phone number, or job title, so you know what kind of content they're interested in and how to improve personalization.
Automated sales activity tracking: This tool can be synced with your email and HubSpot Sales to record all phone calls, emails, and virtual meetings. This way, you can accompany the customer at each stage of their purchasing process.
Sales Process: You have a well-defined dashboard where you can see the entire sales funnel. This way, you can check transactions at any time to quickly review your customers' data (scheduled appointments, sent contracts, lost transactions, etc.).
Send, track and optimize email templates: Turn your repetitive emails into email templates that you can send with a single click and track the performance of each one to improve your results.


Advantages of integrating HubSpot with your Prestashop ecommerce
PrestaShop is one of the most specialized tools on the market for creating online stores. It offers numerous advantages and benefits, such as the possibility of creating any type of store using its modules or add-ons.

Combined with HubSpot, it increases the benefits it can bring to your online store.

PURCHASE HISTORY
HubSpot's integration with Prestashop allows you to centralize all data about your customers and orders, along with events or purchase history. You'll be able to know who has purchased from your store and their habits.

This way, you can create powerful email campaigns and personalized offers to maximize and streamline your marketing actions.

RECOVER ABANDONED CARTS
An abandoned cart indicates that a potential customer was interested in purchasing your product, but stopped just before doing so. These people are much more likely to purchase in the future than a lead who is just visiting your website.

Using HubSpot workflows , you can launch targeted marketing actions to recover abandoned carts and boost your conversions. Thanks to automation, you take the first step and HubSpot does the rest for you.