Vecomes easier to enter

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Location of the establishment. Investments in renovation, finishing of premises and interior design. Qualifications and experience of staff. The level of equipment in the salon. Today, this factor is often decisive when clients choose a salon, as well as when owners set prices for services. Read also How to Start a Home Based Manicure Business.

Registration, Investments, Payback Read more It is mom database that despite the rather serious competition, the “nail” industry, according to experts, is not overcrowded at all. Moreover, it is filled approximately by half. At the same time, the fight for clients is unfolding between premium salons. This means that when opening a business, you need to focus on a middle-class salon - they are the most popular among visitors in small and medium-sized cities (up to 500 thousand residents).

Thanks to this, it the business with relatively small investments. Mid-level salons do not need expensive repairs and designer interiors. In this case, clients care about the level of service, sanitary conditions and quality of services. At the same time, it is impossible not to note that the number of nail salons is growing, as this business is relatively stable and profitable. Let's look at the results of the SWOT analysis of the business, presented in the form of a table.