Test, test, and test.

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Good email marketing campaigns for B2B companies in the industrial and technological sectors don't work straight away. They are the result of many tests, changes and adjustments to emails and contact lists.

That's why it's essential that you do some testing to find out what works best in your company and with your clients. Although with the definition of the Buyer Persona you'll already have a pretty clear idea of ​​how communication should be, you'll certainly have to do some testing to see what works best: schedule, type of email, subject lines, colors, CTAs that get more clicks, etc.


Many companies that are just starting out in email marketing create emails with a lot of information. But in most cases, simpler newsletters work much better. That's why when you create a newsletter, try to keep the design simple and without too much information.

Simple emails with a single pillar of information are much more likely cayman islands consumer email list​ to be remembered by our contacts than emails filled with columns, photos and headers. This will also lower our unsubscribe rate.



cta-inbound-marketing-bizmarketing Use CTAs to increase interaction
When we send an email we must always be clear about what action we want the contacts who receive that email to take. We must have an objective. We may be interested in them visiting content on the blog, getting a promotion or simply visiting our website. But it is undoubtedly very important that we encourage them to take a specific action.

That's why it's very important to use CTAs or calls to action in your emails . These CTAs can be buttons or images that draw the contact's attention and are strategically placed to encourage them to click. A good CTA will improve our engagement , the user experience and will help us move our contacts through the marketing funnel .



email-marketing-test-inbound-marketing-bizmarketing Test, test, and test.
Good email marketing campaigns for B2B companies in the industrial and technological sectors don't work straight away. They are the result of many tests, changes and adjustments to emails and contact lists.

That's why it's essential that you do some testing to find out what works best in your company and with your clients. Although with the definition of the Buyer Persona you'll already have a pretty clear idea of ​​how communication should be, you'll certainly have to do some testing to see what wor
If you start applying these practices in your email marketing campaigns, you will see how your actions translate into benefits and, in the long term, you will obtain very good results from the application of email marketing for your B2B company.