For all intents and purposes, marketing strategy can be a great model for strategically sharing your stories. Here's how:
Marketing strategy can be thought of as the overall plan for connecting what you have to offer with what potential customers or stakeholders need to achieve their goals. As I hope is obvious by now, this doesn’t just work in customer-seller relationships.
A basic marketing or storytelling strategy consists of the following:
1. Figure out who you are and what you have to offer.
2. Figure out what the people you could help actually need (by researching and talking to real people).
3. Create the message that conveys what you understand your audience needs, how you can help them, and how it will benefit them (with the trinity of Need, Solution, Outcome).
4. Consistently share where your audience hears and reads about the topic and type of story you are sharing.
5. Constantly measure and track feedback from your audience and customers on your messaging.
6. Continually improve your story based on the feedback and data from step 5 – go back to step 1 and repeat.
Listening is at least as important as speaking.
You want to write better stories. Stories that help you achieve your goals interior designers service email list and, at the same time, help others achieve theirs. After reading this microbook, you will surely become much better and more effective at writing and telling stories.
However.
It doesn't end here.
He wants to keep improving continuously. Beat the game, eat the bosses at the end of each level. That's how it's done.
Observe people’s behavior.
Are you sharing your story in a conversation or presentation? Watch your audience’s faces and body language, listen to their reactions. Are you sharing your story online? Keep an eye on views, clicks, reactions, and shares. Data can be very useful, if tracked with an open mind and consistently.
Take note.
Actively ask for feedback
Ask your readers, your listeners, your conversation partner; your friends or your spouse: 'What do you think about this story? My goal here is X. How well am I hitting the mark? How could I do it better?'