Mirror domain: what it is, what it is used for and possible SEO problems

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A mirror domain can increase traffic to a website, but it also poses drawbacks that need to be addressed.
What person or company with a website doesn't want to receive as many visitors as possible? Among all the existing techniques to achieve this, one of them is the mirror domain. This concept (also called mirror site, mirror URL or, in English, mirror site ) refers to the replicas of a website that point to the same IP address. In other words, different URLs that allow users to access a main or canonical page.

And why can mirror domains generate more web traffic? By offering more domains to gcash database reach the same site, the owner makes it easier for users to access the page through several URLs. In this way, the owner can anticipate possible errors that Internet users may make when typing the domain into the search engine.

But the mirror domain not only guarantees a higher number of visits to the website. It also ensures better access to the page and guarantees content downloads, in case you need more support than a single site offers or if the main domain gives problems.

It is common for companies to purchase and register more than one domain extension to protect their brand. But how do you create different URLs for a site? This is possible by generating variations of two fundamental groups of domains:

Generic Top Level Domains (gTLD) . These are made up of three letters. They are regulated internationally, so they are more coherent and unified. Some examples are: “.com”, “.org”, “.net”, “.gov”… Therefore, they are suffixes that appear after the domain name.
Country code or geographic top-level domains (ccTLD) . Unlike generic domains, they consist of two letters and are reserved for specific territories. Each country therefore regulates the management of its domain. Some examples are: “.es”, “.uk”, “.it”, “.jp”…
Let's illustrate what we have just learned in a real case. Users can access the OCCAM website from its main domain (which, in this case, is of the gTLD type):

https://www.occamagenciadigital.com/​​

Or from your mirror domain (ccTLD type):

http://www.occamagenciadigital.es /​

Although they are not identical URLs and each belongs to a different group of domains, both direct users to the same website (you can check this by copying and pasting each URL into your browser's navigation bar). This makes it easier to access the page by diversifying the options. In this regard, we recommend reading this blog post on how to design a URL according to the parameters recommended by SEO.

Mirror domain: what it is, what it is used for and possible SEO problems

What problems can a mirror domain cause?
The benefits of a mirror site are undeniable and useful for users, but its nature poses a risk to SEO positioning . Remember that mirror domains are replicas, so they offer the same information to users. This can lead to duplicate content conflicts, which is penalized by search engine algorithms.