How SEO protects your brand on the Internet

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Your positioning on the Internet greatly influences the way users perceive your brand. A brand that is well positioned in search engine rankings improves its online reputation compared to the competition.

What does online reputation depend on?
Online reputation is the prestige of a company or brand on the Internet. In other words, the majority opinion about you, how you are perceived online.

The main problem with online reputation is that the brand has no control over it, which makes many people nervous. Nowadays, thanks to social media, any opinion about your business can go viral and job seekers database a lot of people. If this opinion is negative, you will have what is called an online reputation crisis.

How does SEO help protect your brand online?
SEO is the main ally for your brand to position itself on the Internet. It is about putting your website at the top of search engines for the search terms that interest you the most. For example, a well-positioned sportswear brand will appear at the top of Google when people search for things like “running shoes” or “thermal shirts”.

The most basic thing in SEO would be to get your website to be the first thing that appears on Google when people

On the other hand, the simple fact that a user performs a search on Google and your website appears in first place serves to improve your online reputation, making you seen as a relevant brand in your field.

The key is to generate quality content. This not only helps you position yourself, but also generates positive conversations around your brand and increases your reach.

But the relationship between SEO and online reputation is bidirectional. Good SEO can improve your online positioning, and a good online reputation can strengthen your SEO. But so can a bad reputation.

How we can help you improve your online reputation

As we have seen, several factors are involved in online reputation. As an SEO and online marketing agency, we can establish a strategy that takes all of these factors into account.

Social media is a key element in online reputation management. Thanks to it, you can interact with your audience, attract new followers, monitor what is being said about your company and respond quickly to opinions.

Starting with an analysis of your current online positioning and reputation situation, we will set short, medium and long-term objectives and establish the most appropriate strategy to achieve them.

Leave your online reputation in the hands of professionals and improve your positioning on the Internet.