2. Sincerity Brings Trust
Email Addresses That Should Definitely Not Be In Your Email Marketing List
It may be frustrating that your permissioned database that you created for your organization starts to shrink after a while. According to a study conducted by Marketing Sherpa, the annual decrease rate of mass mailing lists is around 22%. If you really have a regular email marketing strategy for your organization, decreasing the size of your mailing list will not decrease your reachability and open rates, but rather increase them.
During the transfer of your list to your email marketing system, cleaning it regularly will reduce the rate of termination of memberships from the e-newsletters you send and your being marked as SPAM. In addition, you will reduce your shipping costs, the reputation of the IP/domain you send to, and you will start sending in accordance with the law on authorized marketing, which has recently become prominent in our country.
1) Invalid email addresses
During the mass email sending process, you can Chinese Overseas Canada Phone Number Data deactivate your undelivered/invalid email addresses for a certain period of time. However, this process is both tiring and damaging to your sending reputation. Detecting these addresses before starting the process and sending an e-newsletter will increase your accessibility and open rates.
We recommend you to look at our feature about email verification, which is the first in Turkey.
2) Duplicate Records
You may not have a CRM program. You may have collected these lists from different channels. Therefore, these records must be deduplicated during the transfer of your email marketing list to the system you send to. Using the email address as a basis during this process will help ensure that the messages are sent to a single address only once.
3) Fake Addresses and Spam Traps
Every result you take by purchasing an email list will damage your organization's reputation instead of saving the day. Therefore, these lists and the addresses such as sales@, support@, team@, info@, support@ etc. that are mixed into your CRM list may all consist of fake addresses. In addition, very old email addresses that you have in your system, even if they were real addresses for a while, may turn into spam traps after a while and mean that you are sending without permission.
