When presenting data, it is helpful to show

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Brainstorming presentation
To continue with our shoe company, let's assume we discovered these 5 insights based on the data:

Customers love durable running shoes; their favorite shoes last a long time.
Customers are willing to pay more for quality running shoes.
Customers are less likely to be loyal to a single brand; quality trumps brand.
Customers respond better to ads that feature professional runners.
Customers love flashy designs and colors on their running shoes.
Highlight data that supports your argument or solves the problems you are researching.

Don't worry if you discover negative results or trends. This allows you to change direction or abandon the project altogether, saving you time and money.

Step 5: Present the results, adjust your plan, and continue testing
With the hard work done, it’s time to put the botim data results to work. Typically, this involves presenting your research to stakeholders and discussing improvements to your business or marketing plan.


How the study produced the data
How data led to your insights
How your information resulted in concrete suggestions
Semrush, market research, data presentation
Let’s go back to our running shoe company once again. If we wanted to present pricing information to our stakeholders, we could structure it like this:

We looked at what shoes serious runners prefer and why. The best shoes tend to be more expensive than less popular shoes. We asked about this in focus groups and interviews.
Participants told us they were willing to invest more money in a good pair of shoes. Quality trumps price. Plus, runners who pay more expect greater durability.