Direct and messenger mailings as a way to promote a store on Instagram

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Sending messages to Direct can help you attract additional attention from your subscribers. There are many reasons to reach out to your audience in private messages.

Option 1 - "Welcome letter"
Direct and messenger mailings as a way to promote a store on Instagram

A great reason to write to a user is to changsha mobile phone numbers database greet them after they subscribe to your account and tell them something useful. For example:

provide a welcome discount on your first order;

tell about your store;

provide information about upcoming promotions, discounts or product of the week;

guarantee assistance in choosing a product, free consultation, etc.

The mailing list allows you to segment your new audience by dividing your subscribers into groups:

those who ignored the letter;

those who read and did not respond;

those who read and responded.

It makes sense to interact with each category of subscribers in different ways. Of course, it is easiest to work with the third group, but representatives of the first two can also become customers of the store, the main thing is to find the right approach to them. There is also a group of people who will unsubscribe from the account after receiving a message, that is, it is a kind of "filter" of non-target customers.

Option 2 - "After the competition"
Direct and messenger mailings as a way to promote a store on Instagram

When organizing a contest, you can enhance its effect by sending it out in Direct. For example, those who took part in the event are sent information about an additional discount on the store's products. It is not a fact that many will respond to this offer, but the audience will be warmer, and it will be easier to work with it. In addition, in this way you can compensate for the loss in the contest for participants who were upset by this circumstance.