NFTs are coming to Instagram and that's a great opportunity for content creators

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If something is trending, Instagram will find a way to bring it to the platform. We all know this game : it was only a matter of time before the hottest digital trend was introduced to Meta's social channel.

Following last month’s announcement that it was changing its ranking algorithm to benefit original content , Instagram CEO Adam Mosseri announced a new step in valuing content creators on Instagram . He said the platform is starting to test ways for users to share NFTs they made or purchased on their channels.

Testing has already begun with just a handful of US users who were types of nurse databases able to display NFTs in their feeds, stories and messages.

Keep reading as we are going to analyze this very relevant topic in this article!

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Decentralized power on a centralized platform
According to Mosseri: " It's a limited number of people to start with, and there's a lot more functionality we'll need to develop over time, but we wanted to start small and learn more from the community ."

But NFT and blockchain technologies are all about distributing trust and power. So how can Instagram, a centralized platform that is part of a company that doesn’t have good trust terms with its users , remove the tension between those fundamental aspects?

Mosseri said one of the reasons they're starting with small tests is that they're working on it. In his words: " We want to make sure that we figure out how to embrace those principles of distributed trust and power, even though we are, yes, a centralized platform ."

Initially, the supported blockchains for displaying NFTs on the platform are Ethereum and Polygon , and the supported third-party wallets for use are Rainbow, MetaMask, and Trust Wallet.

While Instagram isn’t the first social platform to support NFTs — Twitter has already added NFTs to its timeline as hexagon-shaped profile pictures — we know how powerful the brand itself is.

Bringing technology to the largest social media platform can do a lot for this niche of creators. For example, changing the rules of the game for the creator economy, and transforming NFTs into a popular type of content after growing by more than 11,000% last year .

What kind of changes can we expect to see in the platform and overall landscape?
Meta CEO Mark Zuckerberg announced that the feature will soon be available on Facebook and also that the company is working with augmented reality to bring 3D NFTs to life.

It seems that content creation is reaching another level and creating great opportunities for creators. And since we are talking about user retention, we can expect similar features for the other major channels, such as TikTok and YouTube, as they all seem to compete for the same features and audience.