Avoid aggressive tones: adopt a consultative and empathetic approach. Millennials and Gen Z tend to respond better to messages that emphasize solutions rather than demands.
Encourage proactivity: Encourage millennials and Gen Z to reach out through digital channels. This reduces resistance and increases debtor autonomy.
Visual communication: Use images and icons in emails and messages to make information more appealing and easy to understand.
The role of marketing in demanding millennials or generation Z
Marketing can help build a closer relationship with millennials tunisia phone number list Generation Z. Strategies such as sending educational content about finances can increase the trust of this generation's debtors in your brand and their willingness to pay off their debts.
Furthermore, investing in marketing is a great alternative to approach any debtor profile, as long as it is aligned with their characteristics and needs, and to better navigate the digital transformation.
Check out the benefits and challenges of digital transformation in the financial sector.
Conclusion
Adapting your collection strategies to the preferences of millennials and Generation Z is essential to optimize results. Use digital channels, personalize communication, and invest in technologies that make the process more efficient and aligned with the expectations of this generation.
Tips for an effective approach
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