Learn about the success story of the company Supletech!

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As part of the month of micro, small and medium-sized enterprises, we spoke with a Bsale client, who told us the story of his SME and everything they have learned as entrepreneurs in an area where competition abounds.

This is Supletech , a leading sports supplement company in Chile and current Bsale client, which was founded in 2012 to support those who lead a healthy and fit life. In these 9 years in the market, they have worked on their brand together with sportsmen and women of all levels. Their origins were in Viña del Mar, but they are currently present in several regions of the country and are in the process of opening new physical branches. We wanted to know their success story and the secret behind their large community on Instagram, which has more than 30 thousand followers.

Supletech Products
To do this, we spoke with Douglas Suárez, Commercial job seekers database of Supletech, who told us about the beginnings of the company, which was very organic, without advertising. Its founder dedicated himself to selling the products among his friends and acquaintances, who were the protagonists of the success since it became widespread thanks to word of mouth.

Our client's mission is to constantly renew itself and seek to offer excellent products, with a variety of the best American supplements and at the best prices. At the same time, communicating its value proposition to its consumers is its greatest challenge and one that they are constantly working towards.

“We are characterized by having a very personal approach, our differentiating factor is proximity, innovation, and differentiated attention is our value proposition.”

Douglas Suarez
Managing stock control for their products and keeping an updated inventory with all the supplements they offer has been possible thanks to having software. An assessment made by the Commercial Manager is that Bsale is a fundamental piece to make everything they do as a company possible, “it is a super versatile tool that gives us a very important capacity and reach. It helps us manage our inventory and adjust all our needs.”