Marketing is becoming more and more customer-centric, especially since the advent of smartphones, which give customers access to thousands of similar products at their fingertips.
That’s why brands looking to conquer their industries are targeting their potential customers with personalized campaigns and messages. In fact, 63% of marketers agree that personalization helps them see a significant increase in customer engagement and, therefore, conversion rates.
So, while you may not be able to get inside your customers’ minds, you can anticipate and even exceed their expectations by providing them with a unique brand experience through personalized marketing efforts.
What is Personalization in Marketing?
Personalization in marketing is a new methodology that uses real-time data collected through artificial intelligence and data analytics to create content, products armenia phone number resources and services for a specific audience segment.
A personalized marketing approach gives brands a deeper understanding of their customers, helping them build meaningful relationships through brand experiences tailored to one customer at a time.
A happy customer is the best brand advocate you can have. This means that personalization in marketing not only strengthens your existing customer relationships, but also helps your brand attract and build new customers.
Benefits of Personalization in Marketing:
Most consumers don’t want to buy products; they look for purchasing benefits in the market. Maybe something that will make them look good or make an impression? Or maybe something that will help them save time and make their lives easier.
In marketing, personalization helps you increase brand awareness and double down on the emotional triggers in your ideal customer’s mind. It convinces them that they need to buy what you have to offer. The better you understand your potential customers’ emotions, the more you can customize your offerings and convince them to convert into revenue-generating opportunities for your business.
Let's look at some of the benefits of personalizing your marketing efforts for your brand:
Increase Marketing ROI for Your Brand.
Did you know that 51% of marketers say personalization across multiple touchpoints helps them increase the ROI of their marketing efforts by 300% ?
The use of AI and automation saves you time and money while offering your customers more useful benefits and increasing their engagement with your brand.
This also means you’ll have a better understanding of what qualities your customers are looking for in your offerings, allowing you to tailor your products precisely. You’ll also discover who your customers are – the customers who really need and have the budget to buy from you .
Target Audience to Improve Marketing ROI
Source: Tenor
This reduces marketing costs for your campaigns by preventing your brand from wasting time and resources unnecessarily, allowing you to get better returns on your marketing budget.
Elevate the Brand Experience for Your Customers.
Did you know that if customers find your brand experience not personal enough, 45% of them will take their money and run to your competitors? This will be a nightmare for your brand!
Personalization can help you avoid such a disaster and connect customers to your brand through a great customer experience. Using insights from technologies like data analytics, AI, and automations, your brand can develop genuine connections with your customers that give them the impression of personalized care.
No matter how solid you think your marketing plan is, you still need to keep track of how consumer expectations are changing and make adjustments as needed to create a great brand experience. Customers who have a better customer experience often need less nurturing and convincing to invest in your brand’s products and services.
Personalization also causes your customers to develop emotional connections with your brand, which translates into brand loyalty and inspires brand advocacy. Word of mouth marketing is still one of the best ways for a brand to attract potential customers, and it all starts with a good product and great customer service!
Maximize Revenue and Capture the Market.
Most businesses today sell online , which means your potential customers have thousands of purchasing options at their fingertips. Personalization sets your brand apart.
Personalization in marketing helps you increase sales and revenue in the following ways:
Placing greater emphasis on precise targeting of both your product or service and the content you create around that product or service.
To enable flexible and dynamic pricing depending on the demographic and psychographic characteristics of the potential customer.
Developing data-driven strategies for marketing campaigns that capture customers' attention, promote your business, and position it as the best solution in the market .
Improving every customer's experience with your brand with more precise and relevant recommendations.
With personalization, you can gain an edge over your competition by streamlining your potential customer’s decision-making process and limiting options to the most relevant ones based on the data you collect.
How is Personalized Marketing Different from Regular Marketing?
Personalization isn’t a new buzzword in marketing and sales. It’s been around for a long time, and you can probably spot ten examples of it.
Maybe it’s that sales email that calls you by name and asks if you’re interested in a new product the company is launching. Or maybe it’s that food delivery app that sent you a push notification about the treats you left in your cart and offered them for 30% off?
Regular personalization also uses data to gain insights about customers and make marketing communications more relevant to them, but the similarities end there.
Hyper Personalization - Frisbit
Source: Frisbit
Personalization pulls insights from real-time data to change products and prices to suit the customer's preferences and provide them with a more personalized customer experience.
Let's take a look at three criteria that differentiate personalization from regular marketing.
