They also allow you to take advantage of benefits.Content marketingBy giving you the opportunity to provide valuable resources in exchange for potential customers' contact information.
What is a lead magnet?
If you’ve ever been on a website and had to enter your contact information to get a valuable resource, you probably have some idea of what lead magnets are. They’re free resources, items, or services that businesses give away in order to get people’s contact information.
Some common types of lead magnets include:White papers, eBooks, newsletters, trials, webinars, templates, case studies or reports – using any of these as a lead magnet is a great way to offer free value and drive more people into your sales funnel.
In this article, we'll look at five different tactics you can use to develop a lead magnet your website visitors will love.
Find out what your customers want
The most important thing when developing a lead magnet is to make sure that you create something that your target customers actually want. If you create a lead magnet just for the sake of it, you may not get the results you are looking for.
This means you need to understand what your customers need, and one way to do this is to look at common questions or comments people send to your customer service team.
You can also do keyword research to find out what kind of resources your customers are looking for. Start by using keywords andSEO research toolsand then enter related words or phrases that are common in your niche.
Once you do this, these tools will give you a list of relevant search queries entered france telegram mobile phone number list into search engines by people in your target audience. Now that you have a list, you can review it, determine what your customers want, and take steps to provide them with valuable resources that will be useful to them.
Another way to figure out what your target audience would prefer as a lead magnet is to send a message.questionnaireAsk your current customers to indicate the resources they find most helpful.
Once you find the best types of resources to use as lead magnets, you can start creating related ebooks, templates, and even free trials to help you capture your leads’ contact information.
Create a lead magnet that is highly relevant to your business
The whole point of generating a lead is to attract your ideal customers, so you want to make sure that it’s relevant to your business to grab the attention of people who are likely to be interested in your products or services.
For example, if you're creating a lead magnet like an ebook or whitepaper, make sure the topic is relevant to your niche and the content itself can help solve pain points for your ideal audience.
Creating relevant lead magnets will also help with:reduce your bounce rateIf you’re not familiar with the term, bounce rate refers to the percentage of people who quickly leave your website after looking at just one page. When they do, it sends a message to search engines that your site isn’t particularly helpful, which can have a detrimental effect on your SEO. That’s why you should strive to keep your rate low, and relevant lead magnets are great for that.
Now, to give you some inspiration, let's take a look at some examples of companies that do a great job of creating relevant lead magnets for their websites.
Source:Freshbooks
FreshBooks is a company that provides accounting software for small and medium-sized businesses. One of their solutions is invoice creation software, and what better way to get potential customers interested in your business than by offering it for free?
You’ll notice on FreshBooks’ site that they offer people the opportunity to create free invoices, and in return, the only information the company needs is the visitor’s email address. The prospect of getting a free invoice template is very appealing, and most people have no problem providing their email address for it.
It’s also a very relevant lead magnet because it helps solve an accounting pain point for its audience. People interested in this resource may be interested in investing in FreshBooks’ services now or in the future.
Ping Identity, on the other hand, attracts people by offering a whitepaper and collects their contact information.How does SAML work?.As an identity providing companyaccess managementSince SAML is the open standard language that enables the single sign-on solution, this whitepaper is sure to be very useful for its ideal customers.
However, individuals will need to enter their contact information if they want to receive this resource, and this helps the company generate more leads that can be nurtured into their sales funnel. These two are excellent examples of how to create relevant lead magnets for your website, and it will serve you well to take inspiration from them.
Make sure your lead magnet addresses a real pain point
To make sure your lead magnet provides real value to your target audience, you want to make sure it addresses a common pain point. One effective method iscontent marketing tipsThis can help you get the best possible results.
One way to ensure your lead magnets address customer pain points is to learn the exact problems your customers are experiencing. We’ve previously outlined how you can do this by looking at keyword research and questions sent to your customer service team.
You can also participate in social media forums such as.RedditorQuoraand then pay attention to discussions that are relevant to your niche. As you read these discussions, you will find areas where people are having problems and start to get ideas on how to create lead magnets that can solve those problems.
To give you some inspiration, let's take a look at how we do this at Loganix.
One of the lead magnets we offer on our website is a set of useful SEO templates and guides that can help our visitors with different marketing techniques. We have created templates to help with tasks like creating content briefs, planning content strategies, keyword research, or writing SEO contracts.
As a digital marketing agency, we know that many people in our target audience struggle with these tasks, so we created customizable templates that can give them a head start and reduce the stress of starting from scratch every time.
Before you create a lead magnet for your target audience, try to identify any pain points or problems they have so you can focus your resources on solving them.
Make sure your lead magnet is well designed
If your lead magnet is poorly designed, it will look unprofessional and won’t give you the results you’re looking for, so you’ll want to make sure your lead magnet provides value in addition to looking great.
One thing you want to consider is the importance of keeping it simple. You don’t need to use complicated designs for your lead magnets – just use a simple, clean design that makes it easy to present your content professionally.
You should also make sure that the design of your lead magnets reflects your brand, so that when target customers use your tools, they will be reminded of your business. This may mean incorporating your brand colors and logo into the design of your lead magnets.
