This Google campaign features the star of the beloved Home Alone movies. It had instant success with its target audience, many of whom grew up watching Home Alone every Christmas.
The takeaway? Not all companies can hire a celebrity. But anyone can put nostalgia at the heart of their holiday marketing campaigns.
8. Macy’s — Believe
One of the best holiday campaign examples is Macy’s Believe. For decades, Macy’s Believe campaign has been helping customers do good. It also aligns with the gift-giving holiday spirit.
In this campaign, believers of all ages write a letter to Santa either in stores or online. For every letter received, Macy’s donates $1 to the Make-A-Wish Foundation. This foundation then pays to grant the wishes of children with critical illnesses.
This year, follow Macy’s lead. Make your holiday campaigns Advertising Phone Number Data meaningful by contributing to a worthy cause.How do web push notifications work?
To receive push notifications, website visitors have to give you permission to send them regular updates. You can initiate the request to allow notifications when someone visits your website and isn’t already a subscriber.
A pop-up will appear when the page loads asking for notification permission – usually in the top-left corner of the browser window. They'll likely see the option “Allow” or “Block” in the opt-in prompt.
Call-to-action (CTA) text varies depending on your message customizations, as well as the user’s browser and language settings. However, the options always result in either accepting or rejecting notifications.
When your website visitors opt-in to receive notifications, they are now your subscribers – just like when they subscribe to your newsletter. But instead of receiving an email in their inbox, they'll see a pop-up message when they're browsing on a desktop or mobile device.
Later on, we’ll dive into how you can adapt your newsletter content into push notifications for marketing.
Here are a few reasons you should consider using web push notifications.
Increased conversions. Send well-timed notifications regarding exclusive deals, abandoned carts, and more.
Better engagement. Interact with customers with real-time updates and content personalized to each customers' preferences.
Improved website performance. Better retain website visitors and improve engagement on your website.
Cost-effective. Save time and money sending web push notifications, compared to other marketing channels.
Web push notifications vs mobile push notifications
Here are some of the main differences between web and mobile push notifications.
Mobile push notifications are sent through a mobile app. If you want to send mobile push notifications to your customers, you’ll need to have a native app that can be downloaded from an app marketplace like the Google Play Store or the Apple App Store. Browser notifications don’t require any installation and instead work on any device that has access to a web browser.
Mobile push notifications are controlled by the user. The user will decide how many mobile push notifications they receive and how detailed the messages are by adjusting the permission settings of each installed app. Web push notifications on the other hand give you, the business owner, full control over how often messages are sent and what content is shown to subscribers.
Mobile push notifications may overwhelm users. The average US smartphone user receives 46 mobile push notifications per day. This is because the user’s device settings determine the default notification options. In contrast, users will only allow browser notifications on websites whose content they are already deeply interested in.
Related: What Is Mobile Wallet Marketing? Use Cases & Best Practice
