You can also connect with other participating businesses ahead of the day to share ideas and plan joint events.
Pro tip: Don’t just register on the Shop Small map. Create (or update) your Google My Business profile to maximize visibility.
2. Offer deals and discounts
Next, plan your deals. Small Business Saturday is a great eBay Phone Number Data opportunity to say thank you to customers by helping out with their holiday shopping. Plus, with an array of strong deals and discounts, you’ll attract new faces to spread the word about your brand.
Not sure what kind of deals work? A recent poll revealed the most popular Small Business Saturday promotions were limited-time deals (24%), followed by free gifts (21%), coupons and discounts (20%), and finally buy-one-get-one free deals (19%). If you still can’t decide, you could offer a mix, like Scout Books.
This Small Business Saturday idea shows an email campaign from Scout Books promoting a site-wide 30% off weekend sale.
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3. Link up with other businesses
On a day that’s all about community spirit, why not link up with a fellow small business? Organize joint marketing campaigns with reciprocal discounts or giveaways and collaborate on social media posts to promote each other’s business.
You’re offering your customer a full experience, cross-pollinating your audiences, and getting to know a fellow business owner, as in this example from Tattly.
promotes multiple local businesses.
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4. Get customers back in store
The pandemic sent businesses online, so use the day to entice people back into stores.
A great way to connect your online customer base with your real-life store is by creating an offer that links the two. Send a QR code to loyal customers to be redeemed in-store. Or vice versa, offer a discount for those who sign up for your newsletter through the QR code displayed on-site.
Or, offer store pickup to your online customers. “Most consumers love the ease and convenience of picking purchases up. It’s a great opportunity to upsell and build a connection with your customers and secure their loyalty,” says Jonathan Roque, digital marketing and content strategist at Zapiet.
Once in-store, customers typically make larger transactions, increasing your average order value.
5. Host an event
While you’re inviting your customers back to stores, create a buzz in your space. Host an activity, an evening cocktail event, or hire local performers to entertain your guests.
Your efforts don’t have to be too out there: customers love the little touches like a free coffee or a coupon for the next time they shop with you. Extend your opening hours, offer refreshments, give out free gifts, run a raffle — make the day feel like part of the holiday season.
