Due to the difficulties caused by the pandemic, this year PrestaShop returns to Milan with a new format dedicated entirely to B2B.
Table of Contents:
B2B eCommerce
The event program
Who is the event aimed at?
What is PrestaShop
B2B eCommerce
The figure of the buyer in B2B is constantly changing, and so is the sales process. As PrestaShop highlights, in 2020 almost half of B2B buyers were Millennials, the generation born between 1981 and 1996. The health emergency then did the rest, helping to accelerate the development of the digitalization of business processes.
As for B2B, a study conducted by Gartner predicts that 80% of business-to-business relationships will take place digitally by 2025. In the eCommerce field, “business-to-business” refers to the process of selling products and services directly between two companies online.
The event program
PrestaShop Connect, which will be held in Milan on October 6, 2022, will condense conferences, workshops and meetings into a single day during which speakers will try to respond to the main B2B themes and problems, including:
digitalized sales force management;
internationalization of B2B eCommerce;
logistics management;
digital marketing in B2B.
What future for B2B eCommerce? What are laos telegram phone number list qkey factors to set up a successful B2B eCommerce? What are the action strategies for B2B marketing? These are some of the topics that will be addressed by the speakers at the event.
Who is the event aimed at?
PrestaShop Connect aims to connect merchants in the sector, agencies, qualified technological partners and also the PrestaShop team. The event is therefore dedicated to companies interested in discovering the news and the latest developments of the leading platform in Europe for eCommerce, as well as being an opportunity for comparison between companies themselves.
What is PrestaShop
PrestaShop is an open source eCommerce platform that integrates the resources and features needed to create and develop online stores . It is a software that provides an intuitive interface and offers extensive customization, as well as convenient management of the product catalog, orders, payments, shipping and data.
PrestaShop is self-hosted, so it needs to be hosted in an external space. In other words, you will need to purchase a Hosting that offers maximum compatibility and optimization with the CMS. In this regard, Shellrent has set up a solution that guarantees high performance. The Enterprise plan offers SSD disk, capable of ensuring high
