Multi-channel support
from ads to social posts to newsletters, your content needs to reach far beyond your website and support the entire customer journey across touchpoints.
Headless cms supports powerful full-pass functionality, but requires complex orchestration through apis.
Dxp can also support multi-channel experience creation, but requires integrations and apis to successfully execute them, which complicates setup.
Interface optimization
enhancing your website's user norway phone numbers interface (ui) with features integrated into the build process, such as search engine optimization (seo) and automatic, proactive accessibility checks, is a key requirement for a powerful cms.
Headless cms platforms are designed to provide limited tools for non-technical users, often requiring developer investment to make technical improvements or integrate third-party tools for things like seo and accessibility.
Dxps often include native features like seo tools, but they can be challenging to use or have limited coverage and flexibility.
Next-generation cms delivers a balance of power and autonomy
austin shared what he calls a "next generation cms" as a solution for delivering truly powerful web and content experiences.
Next-generation cms are advanced platforms that go beyond traditional cms platforms and integrate the best and most innovative technologies such as artificial intelligence, machine learning, and advanced analytics. It provides marketers and designers with a seamless user experience through a powerful front-end, allowing them to create customized front-end experiences without the need for engineering support.
