Email is one of the most popular communication channels in the world, with more than 4.4 billion email users globally.
And it’s really effective. According to a survey from Salescycle, 59% of people claim that their purchase decisions are influenced by marketing emails. The same survey found that 50% buy directly from a marketing email every month.
Outreach email marketing is one of the best ways to reach a large number of customers quickly and at a relatively low cost.
But it’s also difficult to get it right.
If too many recipients mark your email as spam, email servers will blacklist you. If this happens, the server will send your emails straight to the spam folder.
This article will show you how to write compelling outreach emails that your subscribers will love. We’ll also explain how to execute effective campaigns targeting the right audience.
So, What Is Email Outreach?
Email outreach involves sending marketing emails to people you don’t yet have a relationship with.
It aims to get your recipients to take positive action in response to your message that’ll help you achieve various business goals. Outreach emails are sometimes called cold emails.
Examples of the goals you can achieve with email outreach campaigns include:
To generate leads.
Link building.
Securing opportunities to guest post.
Promoting a piece of content.
Reaching out to influencers and investors.
Pitching partners to collaborate with on campaigns.
Source: Freepik
What Is an Email Outreach Strategy?
Your email marketing strategy is how you go about achieving your goals norway telemarketing A good strategy will give your outreach campaigns direction and ensure success.
Your cold email outreach strategy should include:
A goal: As mentioned above, what action do you want your recipients to take?
Customers: Which customers do you want to target with email campaigns? What do you want them to do? What are their needs and desires? When do you want them to take action?
Expectations: What will success look like? What return on investment (ROI) do you expect?
A wider strategy: How will outreach email marketing fit your business strategy? Are you aiming to create leads that you will nurture? Or do you want to make a sale?
Cadence: How often will you email your contacts? How will you approach those who don’t open, take action, or respond to your email? Will you send a follow-up email?
