You will probably find that different timings work better for different types of messages. panama telemarketing For example, the beginning of the month might work better if you want recipients to make a purchase, as this is often when people get paid.
Use scheduling
Scheduling allows you to set your email campaign to be sent at a certain time.
For example, let’s say we agree with Omnisend’s research that emails sent on a Tuesday are more likely to be opened, but that click-through rates and conversions are higher on a Friday.
You can schedule an initial email to land in their inboxes on a Tuesday and then set an automatic follow-up for Friday to be sent to anyone who hasn’t replied.
The logic is that the person will read your message on Tuesday and act upon it on Friday when you remind them.
Plan your follow-ups
On a similar note, don’t forget to plan when you will follow up. Usually, it’s a good idea to follow up within a few days, whether that’s with a response or a reminder.
Leave it too long and they will forget who you are or think you’re not serious.
Don’t forget the basics
Timing is an important element of cold email campaigns. But it’s more important that the emails themselves are good quality.
This involves:
Using a professional email address with your name
Many people won’t trust emails from personal accounts that end in @gmail.com or @outlook.com. Equally, anything that begins with noreply@ or sales@ will seem impersonal. People will decide that it is a generic mass email and will likely ignore it or mark it as spam.
Writing compelling email subject lines
Subject lines are critical in cold email outreach. You need to compel the reader to open your email and read it. This means you need to create both trust and curiosity at first glance.
Keeping the email short and sweet
Most people don’t want to spend ages to read emails, especially if they are busy—so keep your email content short. Ensure it’s less than 200 words and get straight to the point by explaining:
Who you are
What you want
Why they can trust you
What to do next – give them clear instructions
Personalizing your messages
People are more likely to open and respond to personalized messages. According to Zippia, personalizing your subject lines increases open rates by 50%.
However, it’s not just the email subject line that needs to be personalized. The email content is also important. Show the person that you understand their business and their role there. More importantly, show that you understand the challenges they face and explain how your product will help overcome them.
A good way to grab their attention is to use image personalization. For example, Hyperise offers a toolkit that allows you to dynamically personalize images, GIFs, and videos with enriched data.
