Giro Semijoias is a company that has been operating in the wholesale semi-jewelry resale market for 22 years and was looking to increase its volume of contacts. Its main goal is to turn women who want financial independence into successful entrepreneurs.
In addition to semi-jewels plated in 18k Gold, White Rhodium and Black Rhodium, they also have a line of 925 Silver jewelry. All pieces are produced with quality raw materials, always ensuring variety and a lot of sophistication for their customers!
The need for Giro Semijoias
Giro reinvented itself during the pandemic, seeking solutions that would allow hotmail email database it to make a profit without having to be in person. Previously, the company worked with representatives who made offers in person, but decided to invest in the brand's digital expansion at the end of 2019.
The company was facing a situation where it was having difficulty achieving a large monthly business volume and that is why they sought our help. The big challenge was to reach the audience that was truly interested and looking for a highly profitable extra income!
Solutions to increase contact volume
Business Study
As a first step, we conducted a business study to better understand the segment and the persona. This way, we identified what could be done to improve performance and take the first actions in the company.
Next, we started with the persona designed by Giro Semijoias itself so that we could have a parameter of assertiveness of the public. Already knowing which aspects to follow in traffic management, we needed to adjust the Copywriting issues to ensure the effectiveness of the strategy.
As a result, in the first 15 days we already identified the best way to leverage sponsorships and generate demand for the sales team!
Commercial Articulation
It was necessary to work closely with the sales department regarding company-client communication . Therefore, we needed to be able to understand the effectiveness of the strategies.
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