The American Marketing Association (AMA) is a nonprofit professional organization dedicated to connecting, informing, and mentoring marketing professionals worldwide. Founded in 1937, the association has played a pivotal role in the development and evolution of the marketing field.
History and Founding of the American Marketing Association
Prior to the founding of the AMA, marketing was viewed primarily as a sales function. However, as businesses began to recognize the importance of strategic marketing, the need arose for a professional organization that would promote best practices and standards in the industry.
The association was founded in 1937 by a group of marketing professionals who sought to establish a forum where they could exchange ideas, share knowledge and promote the advancement of the field of marketing. Since then, it has grown to become the leading organization in its field, with thousands of members worldwide.
Mission and Objectives
The AMA's mission is to be the leading source of knowledge, education, and high school senior email database professional development for marketing professionals. Its goals include promoting excellence in marketing , providing resources and tools for professional growth, and fostering collaboration and the exchange of ideas among marketing professionals.
Membership and Benefits
The AMA offers individual and corporate memberships that provide access to a variety of resources and benefits, including exclusive publications, events and conferences, networking opportunities, and discounts on continuing education programs.
Events and Conferences
The association hosts a number of events and conferences throughout the year, including the annual AMA Marketing Week conference and numerous regional and local events. These events offer marketing professionals the opportunity to learn from industry experts, share ideas and network with peers.
Publications and Resources
The association publishes a variety of journals, books, and online resources covering a wide range of marketing-related topics. These resources include cutting-edge research, case studies, practical guides, and expert advice.
Editorial Leadership Submit a Paper at AMA
In academia and science, submitting articles for review and possible publication is a fundamental process for sharing knowledge and contributing to the advancement of the field. In this context, the concept of editorial leadership plays a crucial role, especially in organizations such as the American Marketing Association.
Some of the AMA's most prominent journals and publications include the Journal of Marketing, the Journal of Marketing Research , the Journal of Consumer Research , and the Journal of Public Policy & Marketing . These journals offer researchers and scholars the opportunity to submit their work for review and possible publication through the editorial leadership process.
Tips for Submitting an Article
Please familiarize yourself with the journal's submission and submission guidelines.
Make sure your article is relevant and meaningful to the marketing field.
Please carefully review and edit your article before submitting it.
Provide clear and detailed information about your research and methodology.
Be prepared to receive feedback and revise your article as needed.
AMA and its Policies Editorial Leadership Submit
The AMA's article submission policies are primarily intended to ensure the academic and scientific excellence of its publications and to encourage significant contributions to the field of marketing. By establishing clear and rigorous criteria for the evaluation of articles, the editorial policies help maintain the integrity and reputation of AMA journals as trusted sources of marketing knowledge.
- Board index
- All times are UTC
- Delete cookies
- Contact us