What are the types of clients that exist in marketing?

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One of the best ways to advertise a brand is to have it done by the same customers that the brand already has. That is, without a doubt, the dream of every business owner: the customer doing free advertising.

This is largely because we know that a friend's recommendation is much more valuable to a stranger than an rcs data china they see on television . This is why there is an ideal of reaching such a level of loyalty that our own customers advertise our brands.


To achieve this, we must first know the types of clients that exist in marketing , and from there be able to plan a consumer loyalty strategy.

It is super important to understand that not all consumers are the same , and that if I call them "consumers" it is precisely to facilitate the nomenclature because what we are going to see in this article is that not all clients or consumers are the same.

In this article we will see:

Why are not all clients the same?
The 5 types of clients that exist in marketing
1) Prospects (not customers)
2) Interested parties
3) Buyers
4) Clients
5) Loyal
They are committed to the brand
They give us free advertising
They are a constant stream of income for the brand
Why are not all clients the same?
The differences between customers are based on several dimensions that we can name. The most common is behaviour, which consists of dividing customers based on their purchasing behaviour.

In this way we can have buyers on one side and non-buyers on the other. This is useful for planning marketing actions based on whether or not the person has our product . For example, if we want new people to buy our product or service, we can make promotions to increase sales directed to those people in particular.


But if we only focus on the division of buyers and non-buyers, we are leaving out a world of new possibilities that we can exploit. So let's move on to dividing consumers according to a new dimension: brand loyalty.

Types of clients that exist in marketing.

The 5 types of clients that exist in marketing
In marketing there are 5 types of customers:

Prospects (not customers)
Interested parties
Buyers
Customers
Loyal
This division of customers arises from taking as a basis both the loyalty that people have towards our brand and their purchasing behavior (buyers vs. non-buyers).

For each type of client, we will see what characterizes them and what we can do as a brand to help them move to the next level.