Mobile adaptation is a priority

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Duplication reduces the likelihood that a user will leave because they sales marketing directors manager email list couldn't find what they were looking for.

5. Highlight what's important with visual hierarchy

Don't overload the page with the same elements. Every site has key areas:

Headlines that explain where you are

buttons that lead to action ("Submit a request", "Download price list")

auxiliary elements such as links and tooltips

Use large fonts for headings, contrasting colors for buttons, and intuitive icons.



Example: The "Submit Request" button should be noticeable. Don't be shy about making it bright and placing it in prominent places: in the header, next to the content, at the bottom of the page.

6.

More than half of your traffic (and often as much as 70%) may come from mobile devices. Make sure that:

the menu is presented in the form of a convenient "hamburger"

all elements are pressed the first time, even with fingers

texts and buttons are readable and do not require scaling

Don't forget to test on different devices and browsers. Even minor errors, like shifted text, can cause negative feedback.

7. Constantly test your structure and navigation

Regularly analyzing user behavior is the key to improvement.

An example of a simple test:

create a task list for several test users (for example, find cases or contacts)

watch how long and clicks it takes them to complete them