: Recommendations from friends or acquaintances

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Electronic word of mouth (eWOM) is the online version of traditional word of mouth. Customers share their experiences with products or services on social media, forums or review portals.

Building trust are highly valued.
Bandwagon effect : When many people recommend a product, the likelihood that others will buy it increases.
Example : A viral video from a satisfied customer can significantly increase the sales of a product.
expert tips
Recommendations from professionals or experts in a ecuador phone data particular field who share their professional opinion on a product or service.

Authority : Experts enjoy a high level of trust due to their knowledge and experience.
Credibility : Products recommended by experts appear to be of higher quality and more reliable.
Example : A dermatologist recommends a particular skin cream, which increases consumer confidence in the product.