Brand Architecture – how does brand architecture work?

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A strategic brand architecture is a systematic approach to organizing, positioning and managing brands within a company or organization. The goal of every brand architecture is to position the unique selling points of the brands and to create order between corporate, product range or product brands.

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definition
What is brand architecture?
A strategic brand architecture is a systematic approach to organizing, positioning egypt phone data and managing brands within a company or organization. It serves to clearly define the relationships between the different brands and product lines and to communicate consistent messages to the target audiences.

By developing and implementing a strategic brand architecture, you can create synergies between your brands, improve the perception of your brands among target groups and ultimatelytotal brand valueincrease.