Did you know that storytelling can be a powerful tool for building a good relationship with your leads?
In fact, using this narrative technique can not only capture new leads but also retain your current ones , since a good story that captivates and holds the audience's attention will help people remember the message and consequently your company more easily, as our brain reacts positively to stories, as they deliver organized information, facilitating the process of understanding and "arranging" the information in a simpler and more direct way, leaving your name in people's memories. It is very important in building relationships with your leads, as we will show you below.
In this article, we will explain what storytelling is, what leads are, and the importance of using stories to humanize your brand, showcase your values, and create stronger connections with your leads.
What is storytelling?
Storytelling is nothing more than a way of telling stories interior designers service email database in a captivating way, to involve the audience, bringing facts to life, transmitting emotions and humanizing the message that you want to spread.
So what is a lead?
A lead is basically a potential customer. This is someone who has not yet purchased your product or service, but may do so in the future. They have shown interest by leaving their email address, for example, which the company can use to capture them in the future , using other marketing strategies.
And how can we use storytelling to build a relationship with these potential customers?
Storytelling generates empathy and emotional connection through a story that conveys a specific message that the company or brand wants to convey. In this sense, it is important to captivate your potential customers so that they become buyers, but in an era of short videos and fleeting messages, capturing customers becomes increasingly difficult, with very little time, often seconds, to do so.
The message must be clear, direct, captivating and, at the same time, awaken a positive emotion in the audience, which is where storytelling and the consequent humanization of brands come in, which will lead not only to capturing leads but also to their loyalty.
In fact, 30% of marketers currently use content creation that reflects their brand values, with this trend having the fifth highest ROI of the year. This can be achieved precisely through storytelling , creating stories with messages that are credible and that reflect what the brand believes in, its values and pillars, leading people to invest their time and money, becoming loyal and building a relationship that will lead them to continue buying from your company. Ultimately, it is just as important to attract customers as it is to work on the relationship with existing ones.
The emotional connection that a person creates with an advertisement has much more influence on the purchasing decision than the content of the advertisement itself and it is this that, together with other marketing strategies put into practice, will make the relationship last, with storytelling coming in as a factor of connection, empathy, inspiration and promotion of a lasting relationship between customer and company.
In short, the secret is not necessarily in the story or information itself, but in what it awakens in the target audience, in how subtly you can captivate and retain your lead, while demonstrating who you are as a brand and what you believe in .
A positive perception of the brand will be one of the factors that will most influence consumer loyalty, as consumers perceive personality traits in products, in the same way as in people, leading them to become loyal customers, who will not only buy from you, but will also recommend you to friends and family!
- Board index
- All times are UTC
- Delete cookies
- Contact us