Mobile Marketing I: the future that has already arrived | SiteMap 31

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Hello everyone, we are back with another SiteMap, your guide to digital marketing. Today we are talking about Mobile Marketing, whose importance in the digital marketing mix has been greatly boosted in recent years with the widespread use of smartphones.

MORE SEARCHES ON SMARTPHONES THAN ON COMPUTERS
No, mobile marketing is not the future, it is the future knocking on our door, the present. Some countries, like ours, have more mobile phones than people and, while the sale of tablets and laptops has stagnated, there have never been as many smartphones sold as today. And even more impressive is a fact already confirmed by Google this year: in 10 countries the volume of searches via mobile terminals now exceeds that carried out on computers. And be careful, Google does not include tablets in the mobile category, only smartphones .

MOBILE AS A BUSINESS PLATFORM
Can companies ignore this data? They can, but it is clearly not advisable for them to do so. Smartphones are a technological advance that, by expanding the original range of uses for mobile phones, has revolutionised the way we communicate, how we relate to each other and how we interact with our surroundings. The repercussions are social, cultural and even psychological.

And, of course, from an economic perspective too – mobile cryptocurrency data is a rapidly growing business platform. Smartphone users are always connected, do a lot of local searches, frequently use social apps, are fans of product and price comparisons and sometimes use them in physical stores, when they don’t simply choose to buy online.

3 ESSENTIAL ADVANTAGES OF MOBILE MARKETING
Gone are the days when a mobile site was a sort of reduced and limited version of the main site, a situation that responsive design has overcome. Today, mobile is the first screen in our lives, an omnipresent screen that challenges companies to have a strategy that exploits 3 essential advantages:

24/7 exposure (the Internet no longer rests on weekends)
Immediacy of response
Geolocation
To take advantage of these benefits, it is necessary to recognize the always-on and on-the-move characteristics of mobile users, provide them with context and convenience, and add value .