Inbound Marketing vs. Outbound Marketing | SiteMap 7

[ayshakhatun3113]

Today, we distinguish two concepts that are important to understand in order to implement marketing strategies that are appropriate for the digital age. We are talking about Inbound Marketing and Outbound Marketing .

OUTBOUND MARKETING
Outbound Marketing is marketing as it has traditionally been understood, aimed at impacting the largest number of people possible. Think of advertisements on television, in general newspapers or on billboards … but also digital tactics such as banners or SPAM.

This is one-way marketing, based on interruption and where the main objective is to attract attention, even if this means reducing the message to a slogan. If you are one of those people who change channels when advertising starts, block telemarketing numbers and don't even open most emails from strangers, you can easily understand that these tactics are becoming less and less effective.

People no longer have patience.

INBOUND MARKETING
In Inbound Marketing, the perspective is forex data diametrically opposite. The idea is to be found by consumers and capture their interest instead of constantly interrupting and annoying them.

How to get it? Through:

search marketing
content marketing
social media marketing
Let’s look at some examples. If a consumer is searching for “ladies’ handbags” on Google and a leather goods company’s website or store appears at the top of the list of results – either because it is well optimized for organic searches or because it has a Google Adwords campaign running – that consumer will get a useful answer in an appropriate context and will be satisfied.

And if, in another example, you are a company looking for a digital marketing agency capable of placing your website at the top of Google results, you will most likely trust the agencies that appear to be well-positioned themselves. Then, you will certainly go through the websites of some agencies, read some articles on their blogs, a whitepaper or a Podcast like the one we have available on the website of the TRIGGER agency, following up on this section on Mais Oeste Rádio. And you will also probably go through the social networks of these companies, which, due to their potential for word of mouth, buzz creation and virality, are used to disseminate valuable content that generates reputation and establishes leadership. At the end of this process, you will have a good idea of ​​which agency is the right one for the service you are looking for.

But what happens to the leather goods company or agency if they can’t be found? They’ve lost the opportunity to do business.

REACHING THE RIGHT PEOPLE
In conclusion, you can continue to use Outbound Marketing tactics at specific times, but today Inbound Marketing is essential to respond to the new consumer mindset, attract pre-qualified audiences and capture expressions of interest in your products or services. In fact, it is because it has a significantly higher return that it has grown so much in recent years.