Sales strategies are typified by having two key points.
They consist of a series of business goals, as well as plans and tactics to achieve these objectives.
To create a sales strategy you must start from clear objectives. What do you want to achieve? What is the definition of success for your company?
Remember that every goal should be easy to measure. It should be ambitious but achievable and should be linked to a time frame.
For example:
Goal: Generate 100% growth in sales revenue by 2025.
Now that you have your goals, it's time to create a plan on how to achieve them.
Regardless of the sales goals you set, you must create a detailed plan. This must include the actions you must take to achieve them.
Obviously, this topic depends on your objective. However, one canada whatsapp number data recommendation is to apply a Socratic method of simplifying concepts to create your plan.
That is, you need to break down your big goal to achieve in a year. You can set a series of small goals that you plan to achieve month by month or quarter by quarter.bruary
Create a cold prospecting system to attract our ideal clients.
March-April
Implement a new prospecting process experiment with a sales executive. It should be focused on contacting 200 sales opportunities according to the ideal client profile and the new prospecting method.
Achieve 50% more qualified sales opportunities than the previous month.
July
Establish new prospecting goals and commission dynamics.
The point is to turn an abstract goal into a series of simple steps.
Sales Analysis: The Data Doesn't Lie
Sales analysis reports provide a record of past performance. They can also be used as a tool to predict future business performance.
What manager wouldn't like to know the performance of each person in their sales force?
Well, this is where the power of a CRM comes in. There are some CRMs that provide you with sales reports. These can be used to develop sales strategies and better understand past results. They can also be used to help forecast future results and, most importantly, to get reports on the performance generated by your sales force. This way, you will have a clear picture of what is working and the pain points .
How can we measure the results of our decision-making in a well-defined sales funnel? We can base this on 4 different metrics :
Number of offers in your funnel
Average deal size in your funnel
Near ratio or average percentage of deals that are won
Sales velocity, or average deal lifespan before it is won
Collecting this data will allow you to continuously improve your sales process and strategy, which will ultimately lead to more sales.
