Email Authentication and Custom Domain

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You can ask them for advice on how to improve your mailing practices and they will often be happy to provide you with further guidance.

Whatever the outcome, there’s usually a reason you’ve been blacklisted. And sadly, if you don’t change your processes and the way you manage your email campaigns, you could end up on that list again.

But don't worry, here are some tips to help improve the reliability of your campaigns.

Another aspect that often lowers your email deliverability, but can be easily solved, is related to email authentication .

Internet Service Providers (ISPs) like Gmail or malta phone number list Outlook can reject or filter your emails into the spam folder if they seem suspicious. This is related to your identity , how you send emails, and the content of the emails. For now, we will only look at the first two factors.

Here's what you can do if you want to be considered a reliable sender:

Send email using a business domain instead of a public freemail domain (like Gmail or Comcast).
Change DNS settings and use appropriate authentication protocols such as DKIM (Domain Keys Identified Mail), SPF (Sender Policy Framework), DMARC (Domain-based Message Authentication, Reporting, and Conformance), and BIMI (Indicators for Message Identification).
Plus, by sending marketing emails with a custom domain , you’ll build your reputation as a “trusted sender.” Here’s everything you need to know about custom domains for email marketing .