You can't help every human being on this planet .
First, because we're not superheroes.
And especially because you have your own affinities, your specific skills.
In reality, you don't want to help everyone.
For example, I don't want to work with companies that engage in greenwashing, that claim to be ethical, social, etc. just for the sake of appearances, just to look pretty, just for communication.
And that's why it's important to think about your ideal client by starting with what you want for yourself and in your business.
To "eliminate" the people with whom you don't want to have a relationship.
Because ultimately that's what having a client is all about: creating a relationship with another person.
Knowing your ideal client well allows you to feel greece whatsapp number data good about your business, to work most of the time with people with whom it will also match on a human level . And above all, it's making sure you reach people who are aligned with your business.
For example: I don't want to work with someone who wants to delegate their content creation.
Because that's not my job. I help entrepreneurs find their own way of communicating to sell. I can think with them, guide them and advise them. But I don't do it for them.
So obviously my ideal client won't be someone who doesn't want to manage their own digital communication.This identification requires work. And adaptations as your entrepreneurial adventure progresses.
This is an essential step to develop your business and communicate effectively.
Because it is for your customers that you work! It is to help them that you created your business.
So if you do not know exactly who they are, how do you hope to find them and reach them with your communication?
I see it with my clients: when you have found their ideal client, everything is much simpler .
In the creation of their offers. And in their communication.
Because they know what to say, how to say it and what to do to reach the right people.
They are much more confident in what they share and they have better results!
