According to monster.com , one of the largest job search networks in the world, “Social Media Managers are responsible for developing and implementing marketing strategies for companies’ social media pages. This includes blogging , creating social media profiles, regularly managing posts, and responding to followers.” Additionally, “Social Media Managers must stay abreast of market trends so they can create marketing strategies that generate inbound leads , grow a follower base, and build a positive company brand. They are also responsible for regularly evaluating the success of their marketing efforts and optimizing their strategies as needed.” [caption id="attachment_16158" align="aligncenter" width="456"]
A Social Media Manager must have certain skills, both bc data india technical and creative. Regarding the techniques, it goes without saying that it is necessary to know social networks in depth and be aware of the new developments that occur in them, have experience and know how to use them. It is also advisable to have knowledge of SEO to contribute to the positioning of the brand with the content that is generated.
On the other hand, since this figure has a direct relationship with users, it will require a clear customer orientation. A Social Media Manager must know perfectly how to communicate with them, since they are an active community that must respond to both requests for information and positive or negative comments. To optimize the management of their time and work, the Social Media Manager will develop part of their functions by using social media management tools such as Hootsuite, TweetDeck, Buffer or Sprout Social .
But they will not only be responsible for publishing content, it will be equally important for them to know how to monitor and follow up on everything that is said about the brand on the network.
Likewise, this position requires analytical skills and knowledge of Social Media metrics and indicators, as well as performance, necessary to determine the effectiveness of the actions carried out and report to the higher levels of the organization. As for creative skills, he or she must be a good writer, capable of creating content that captures the user's attention, that is visually attractive and that, at the same time, takes SEO techniques into account. Last but not least, the Social Media Manager must be immersed in the culture, values, policies and work dynamics of the company in which he or she works, so that the way he or she performs his or her work and maintains communication with users is aligned and consistent with the characteristics of the organization.
