Diversification of content

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Variety is the soul of the New Inbound. Therefore, in addition to texts, it is important to invest in videos, podcasts, infographics, newsletters, interviews and other content formats.

In short, the idea is to expand the way brazil mobile database is distributed. This way, your brand has more points of contact with the customer and chances of gaining their trust.

4. Online and in-person events
To build deep connections with your audience, it’s important to participate in and promote online and in-person events, such as webinars, symposiums, and trade shows.

Again, the idea is to reinforce your market positioning, talking about pain points, services and solutions indirectly and impacting the customer in different environments and situations.

5. Focus on educating and qualifying leads
As we have highlighted, New Inbound does not just want to generate leads. On the contrary, it wants to educate and qualify the audience to generate demand and loyal customers.

That is why producing quality content is an important pillar of this new phase of Inbound Marketing.